COOs are hired within approximately a year of achieving major funding to complement the gaps of the founding team as they scale.
Source: 2022 RRA Growth Co Analysis, n = 30 First Placed COOs Source: 2022 RRA Growth Co Analysis, n = 21 COOs Present at IPO
Archetypes of Growth COOs
- Product COOs focus on developing the systems, processes and infrastructure to support growth and expansion, with an eye toward product excellence.
- Operating COOs help set and drive strategy, and work alongside the CEO to help “connect the dots” and move from a functional mindset to a synchronized, focused and inspiring organization.
- Go-to-market COOs bring an entrepreneurial mindset to driving growth and product evolution with an eye toward customer journeys and brand loyalty.