Divides and Dividends Consumer

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Consumer firms have a radical opportunity to shape a more sustainable world by making sustainable choices easier for everyone. Our research shows consumer leaders understand the value this opportunity could generate.

Yet, despite a host of net-zero commitments and statements on DE&I, our research shows consumer firms are yet to make noteworthy progress toward sustainable business practices.

We’ve found that too many consumer leaders just see sustainability as a brand-management exercise. Only when leaders see sustainability as a lever for value creation will they drive the total business transformation that sustainability demands.

To understand the scale of the challenge, we surveyed 147 C-suite executives, 262 next-generation leaders, and 996 employees across the consumer sector to answer four questions:

• How many consumer firms have embedded sustainability into their strategy and operations?
• How mature are the sustainability efforts of consumer companies?
• What are the top barriers consumer leaders face in making sustainability happen?
• What skills do consumer leaders need if they’re to accelerate progress on sustainability?

Discover what we found out in our latest research report.