Divides & dividends 2023 -mobilization-divide
Divides and Dividends 2023
The Mobilization Divide
63
%
of employees say they’re motivated to find ways to improve the sustainability of their organization.
Yet only
10
%
frequently discuss sustainability objectives with their manager.
Employees are ready (and eager) to play a leading role
in transitioning their organizations toward
a sustainable future
.
Yet our research shows senior leaders are missing multiple opportunities to harness employees’ collective potential to accelerate sustainability action.
We call this...
The Mobilization Divide.
Global evidence of the Mobilization Divide
Our research shows leaders are not empowering employees to innovate or contribute ideas to make their daily work more sustainable—nor are they providing the resources, data, or access they need to meaningfully impact their organization’s sustainability goals.

Employees lack the agency, access, and resources to impact their organization's sustainability goals

Which of the following statements apply to you?

(% of employees selecting this option)

Global - Employees

I am motivated to find ways to make my organization more sustainable.

63%

I have the resources to advance my organization's sustainability goals

57%

I feel empowered to create and test sustainability solutions

57%

I have the agency to make processes/products/services more sustainable

55%

I significantly impact my organization's sustainability goals

55%

I have clear sustainability objectives

37%

I often discuss sustainability objectives with my manager

10%

Employees lack the agency, access, and resources to impact their organization's sustainability goals

Which of the following statements apply to you?

(% of employees selecting this option)

ANZ - Employees

I am motivated to find ways to make my organization more sustainable.

57%

I have the resources to advance my organization's sustainability goals

49%

I feel empowered to create and test sustainability solutions

49%

I have the agency to make processes/products/services more sustainable

49%

I significantly impact my organization's sustainability goals

46%

I have clear sustainability objectives

36%

I often discuss sustainability objectives with my manager

11%

Employees lack the agency, access, and resources to impact their organization's sustainability goals

Which of the following statements apply to you?

(% of employees selecting this option)

France - Employees

I am motivated to find ways to make my organization more sustainable.

58%

I feel empowered to create and test sustainability solutions

46%

I have the agency to make processes/products/services more sustainable

46%

I have the resources to advance my organization's sustainability goals

44%

I significantly impact my organization's sustainability goals

42%

I have clear sustainability objectives

29%

I often discuss sustainability objectives with my manager

14%

Employees lack the agency, access, and resources to impact their organization's sustainability goals

Which of the following statements apply to you?

(% of employees selecting this option)

Germany - Employees

I am motivated to find ways to make my organization more sustainable.

53%

I have the resources to advance my organization's sustainability goals

43%

I feel empowered to create and test sustainability solutions

38%

I have the agency to make processes/products/services more sustainable

37%

I significantly impact my organization's sustainability goals

37%

I have clear sustainability objectives

29%

I often discuss sustainability objectives with my manager

6%

Employees lack the agency, access, and resources to impact their organization's sustainability goals

Which of the following statements apply to you?

(% of employees selecting this option)

Spain - Employees

I am motivated to find ways to make my organization more sustainable

62%

I feel empowered to create and test sustainability solutions

58%

I significantly impact my organization's sustainability goals

52%

I have the agency to make processes/products/services more sustainable

49%

I have the resources to advance my organization's sustainability goals

47%

I have clear sustainability objectives

32%

I often discuss sustainability objectives with my manager

7%

Employees lack the agency, access, and resources to impact their organization's sustainability goals

Which of the following statements apply to you?

(% of employees selecting this option)

Sweden - Employees

I am motivated to find ways to make my organization more sustainable.

54%

I significantly impact my organization's sustainability goals

41%

I have the agency to make processes/products/services more sustainable

37%

I have the resources to advance my organization's sustainability goals

36%

I feel empowered to create and test sustainability solutions

35%

I have clear sustainability objectives

32%

I often discuss sustainability objectives with my manager

11%

Employees lack the agency, access, and resources to impact their organization's sustainability goals

Which of the following statements apply to you?

(% of employees selecting this option)

UK - Employees

I am motivated to find ways to make my organization more sustainable.

53%

I have the resources to advance my organization's sustainability goals

47%

I feel empowered to create and test sustainability solutions

45%

I significantly impact my organization's sustainability goals

45%

I have the agency to make processes/products/services more sustainable

42%

I have clear sustainability objectives

32%

I often discuss sustainability objectives with my manager

10%

Employees lack the agency, access, and resources to impact their organization's sustainability goals

Which of the following statements apply to you?

(% of employees selecting this option)

US - Employees

I am motivated to find ways to make my organization more sustainable.

56%

I have the resources to advance my organization's sustainability goals

52%

I feel empowered to create and test sustainability solutions

48%

I significantly impact my organization's sustainability goals

48%

I have the agency to make processes/products/services more sustainable

46%

I have clear sustainability objectives

35%

I often discuss sustainability objectives with my manager

12%

Source: RRA Divides & Dividends Survey 2023, N = 8,753 global employees, not all countries and markets shown.

 

quote

Frontline employees are at the vanguard of the sustainability movement. They’re in the trenches, overcoming barriers, and finding creative solutions. If you want to fast forward your sustainability agenda, look for ways to identify, empower, and incentivize these future leaders.

Clarke Murphy, Leadership Advisor and former CEO, Russell Reynolds Associates

 

 

Why the Mobilization Divide matters

 

Bringing employees along on your sustainability journey is a strategic opportunity for you to magnify the impact of your sustainability investments. By harnessing their collective sense of purpose, you’ll move much faster toward your sustainability vision.

 

Our research shows that organizations that score highly on employee engagement are much more likely to have made progress on sustainability.

 

 

Employees who have the resources they need to effectively advance the sustainability objectives of their company are 1.9x more likely to report that sustainability progress has been made and will continue to be made.

Employees who feel empowered to create and test innovative sustainability solutions are 1.7x more likely to report that sustainability progress has been made and will continue to be made.

Employees who feel empowered to make processes, products, or services more sustainable are 1.7x more likely to report that sustainability progress has been made and will continue to be made.

 

 

2023 Survey            2021 Research Report           Download full report

 

How world-leading organizations are bringing employees along on sustainability

Best-in-class organizations are giving next-generation leaders the tools they need to turn their passion for sustainability into productive action. They hear them, give them access to training, tools, and resources, and then reward them with more responsibilities and larger roles.

 

Heineken

Heineken runs an annual sustainability contest that’s open to any employee in Mexico under the age of 30. Each person has five minutes to pitch an idea for renewables or circularity. The best five concepts are selected for the attention of senior management, who then chose a winner to fly to the Netherlands to participate in the Nudge Global Impact Challenge.

 

Dolf van der Brink, Heineken’s CEO and Chairman, sees it as a chance to not only identify the next generation of sustainable leaders, but also to gain insights on potential sustainability practices and innovations from executive and management-track employees with direct experience at all levels of the supply chain.

 

Year after year, “we were inundated,” Dolf told us. And not only were many of the ideas good, they were practicable, having been carefully mapped out in ways that could easily be implemented.

 

“I asked myself … How do you operationalize sustainability? How do you mobilize the whole organization around it?.”

 

Source: Sustainable Leadership, Russell Reynolds Associates, 2021

 

 

 

 

 

 

 

 

 

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Divides and Dividends | 2023 Report

Deliver stand-out sustainability success.

Discover other risks that may stop you from reaching your sustainability goals

 

It’s not enough to just commit to sustainability. To make a positive impact, you need to deeply integrate sustainability across your entire organization—from strategy and operations to daily decisions. Our research shows four gaps that, unless addressed, will prevent this from happening.

 

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Leaders are making the right noises around sustainability. Yet beneath the surface, they still see sustainability as a brand-building exercise, rather than a true lever for business performance.

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CEOs often lack the vision and courage that’s needed to take risks, navigate complex trade-offs—and ultimately pivot their organizations toward a more sustainable future.

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In the rush to make visible commitments to sustainability organizations are forgetting to ensure their executive team is incentivized to make change happen—and stick.

 

Connect with our sustainability experts behind this research